Global Reach and Brand Diversification
Marriott International, the world’s largest hospitality company, operates more than 8,000 properties across 139 countries. Their massive global presence gives them unparalleled reach in both leisure and business travel markets. Marriott’s ability to cater to diverse customer segments is one of its key strengths, with a brand portfolio ranging from luxury chains like Ritz-Carlton and St. Regis to mid-tier options like Courtyard and Fairfield.
Strategic Mergers and Acquisitions
The game-changer for Marriott was its 2016 acquisition of Starwood Hotels & Resorts for $13.6 billion, which added high-end brands like W Hotels, Westin, and Sheraton to its portfolio. This merger solidified Marriott’s leadership in both luxury and lifestyle hospitality markets, driving up their revenue streams significantly.
Loyalty Programs: A Goldmine
Marriott’s Bonvoy loyalty program is another critical factor behind its financial success. With over 140 million members, Bonvoy not only boosts customer retention but also gives Marriott valuable consumer data to personalize services, driving repeat business.
Why They’re Making Money:
By diversifying their portfolio across different market segments and leveraging their massive loyalty program, Marriott captures travelers at every price point, from budget to luxury.
